Gesture based Technology from Orange

Gesture based Technology from Orange

Orange launched new interactive window campaign, however on first look it appear to be a touch-screen interface, but in fact it is NO touch interactive shop window, it does not require to touch to activate the display, the user need to just wave their hands which is so called the gesture based technology…

“We wanted to throw out all the traditional ways if interacting with technology and start from scratch. We created this with the needs of humans in mind, not computers. Many people find it hard to imagine but a few people have referenced the film ‘Minority Report’, with the exception that with our interface you don’t need a ‘magic glove’, or indeed a controlled environment to use this.” says Gavin Martin, Creative Director of The Alternative.

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